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Brand Review
Branding
Editorial
Merch
Launch
TG Ski offers a collection of luxury ski chalets across the French Alps, primarily in Méribel and Morzine, combining premium accommodation with private chefs, drivers and concierge-level service. The brief was to create a complete brand identity and marketing suite that reflected the elevated nature of the offering, while also capturing the energy and activity of the Alpine experience.
We developed a refined wordmark that balances luxury with a sense of movement, creating a brand that feels both sophisticated and active.
The identity is anchored by a minimal, monotone colour palette, allowing the natural beauty of the Alpine setting to remain centre stage across digital and print applications.
To create a deeper connection to location, we introduced a unique design feature inspired by mountain range elevation lines found on topographic maps of Morzine and Méribel. These subtle patterns flow across printed materials, brochures, websites and emailers, adding depth and texture while reinforcing the sense of place.
The full suite of marketing collateral included brochures, stationery, digital templates, website design, press materials and promotional assets, all designed to present TG Ski as a seamless, high-end Alpine experience. The result is a brand that feels elevated, elegant and quietly dynamic, perfectly aligned with the expectations of its luxury clientele.
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