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Branding
Social
Illustration
Motion
Editorial
Netil 360 is one of East London’s most iconic rooftop venues, offering panoramic views, relaxed vibes and a unique cultural atmosphere.
The brief was to deliver a full rebrand, giving the venue a fresh start to attract the right audience and reposition it as the go-to rooftop destination for a new generation.
We developed a brand that feels playful, expressive and naturally established, capturing the casual, creative spirit that defines Netil 360. The bold wordmark takes subtle cues from classic European restaurant culture, designed to feel as though it has always belonged to the local scene. The result is a simple, graphic identity that works seamlessly across digital, print and onsite applications.
Hand-drawn spray-paint illustrations of pizza slices, cocktails and playful icons add an extra layer of energy and character, reinforcing the venue’s independent, East London vibe. The colour palette balances soft pinks, warm reds and muted pastels, creating a look that feels friendly, bright and effortlessly cool.
The full brand system was designed to feel fun without trying too hard, equally comfortable across social content, menus, merchandise, wayfinding and activations. The result is a confident, modern identity that speaks directly to Netil 360’s creative audience, giving the venue renewed energy while staying true to its laid-back personality.
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